The Mileage Company
The UK experts in designing, developing and managing reward & loyalty schemes
Airmiles
The Airmiles scheme
The UK's longest running and most rewarding scheme of its kind, Airmiles members collect and use Airmiles for travel and leisure rewards.
A pioneering scheme, it is synonymous with offering value – for members and collection partners.
Airmiles rewards include free flights for members who are collecting and using miles – with all airline taxes, fees and surcharges included. There's plenty of choice for members, with millions of free flight seats to hundreds of destinations with leading airlines like British Airways – Airmiles members flew to over 505 different airports in 2008.
Airmiles can also be used for Eurostar journeys, worldwide hotels, cruises, car hire, travel insurance and UK days out at top attractions like the London Eye, Alton Towers and Legoland.
- Every hour 90 members use Airmiles to fly somewhere in the world
- Every day 70 members use their miles to fly to the USA
- Every week the number of members using their miles could fill 30 jumbo jets
- 30% of all bookings using miles are for non-flight options, such as days out and activities
Airmiles partners
Airmiles is a retail coalition reward scheme, with miles collected on everyday spending with around 215 companies in the UK3.
Through the scheme, partners offer their customers increased value and recognition – making rewards a valuable asset in partners' wider customer loyalty and retention strategies.
Airmiles partners include Lloyds TSB, Tesco and Shell. And over 200 popular online retailers3 when accessed via airmiles.co.uk – including johnlewis.com, debenhams.com, Apple store, eBay.co.uk, Comet, Currys, Boden, hmv.com and Waterstone's.
3Partner numbers can fluctuate – based on figures in Feb 2009
4Based on market research