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Airmiles celebrates 21st birthday
October 2009, Airmiles turns 21 on 2nd November 2009, celebrating with a major UK-wide TV and digital advertising campaign, and 21,000 mile giveaway.
This year has been our biggest ever, with high profile campaigns and a record number of new collectors…Airmiles was founded at the end of a recession and 21 years on we’ve come full circle, free stuff is as important to consumers now as it was back then.Andrea Burchett, Director of Relationship Marketing and Insight - The Mileage Company, operators of Airmiles
The five-week campaign shows the simplicity of the Airmiles scheme, how to get free flights and the leisure activities miles can be used for.
Members can also win 21,000 miles in a prize draw, entering by making any booking or shopping at one of 21 shops at Airmiles eStore by 2 November 2009.
Airmiles 21st year has seen new joiners up by 300% over the 12 months, collecting miles with key partners, Lloyds TSB, Tesco and Shell.
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