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Airmiles more valuable to consumers in a recession
More people are collecting and using Airmiles with frequent flyer and travel loyalty schemes since the recession, according to new research from The Mileage Company.
While people are cutting back, they don't want to give up travelling ... their miles are really helping them continue to get away on holiday, proof that Airmiles are more valuable to consumers in a recession.Andrea Burchett, Director of Relationship Marketing and Insight - The Mileage Company
July 2009 - An independent UK-wide survey commissioned by The Mileage Company found one in five collectors (19%) have used their miles in the past 12 months, while more than a quarter (28%) are more likely to use them for a free flight than this time last year.
Airmiles, the frequent buyer scheme, operated by The Mileage Company, has seen a 17% increase in members booking flights using Airmiles this year. There has also been a 41% increase in the miles collected.
Airmiles members collect miles on everyday spending and use them for free flights, including airline taxes, fees and charges.
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