The Mileage Company
The UK experts in designing, developing and managing reward & loyalty schemes
Other news
Airmiles members swap mobiles for miles
In August 2009, The Mileage Company's Airmiles scheme launched their mobile phone recycling programme, giving members miles for their old mobiles.
We know that Airmiles members want to boost their balance in ways that fit into their lifestyles and match their values. We're pleased to offer this new collection opportunity, which rewards our members for avoiding unnecessary waste.Andrea Burchett, Director of Relationship Marketing and Insight - The Mileage Company
Airmiles members can now collect up to 750 miles by recycling their mobile phones.
The average UK consumer replaces or upgrades their mobile every 18 months and most end up in landfill, but Airmiles members can recycle and get miles. All profits are reinvested into UN-approved environmental projects.
750 miles is enough for a free return flight to cities like Paris and Brussels. Members can see how many miles they'll get at www.airmiles.co.uk/recycling, and this depends on the phone's make, model and condition.
The scheme will be managed in partnership with ShP Limited, a leading e-waste recycling company. All phones received will be reconditioned and sent to developing countries or recycled for their parts, in line with the Waste Electrical and Electronic Equipment (WEEE) directive.
Read the press releaseOther news articles
January 2012
- The Mileage Company awarded Green Globe certification
- The Mileage Company gives support to charitable causes
December 2011
November 2011
September 2011
August 2011
July 2011
April 2011
March 2011
February 2011
- Butterfield launches British Airways Visa® Business Card
- British Airways Barclaycard offers more BA Miles for UAE customers
December 2010
November 2010
- Safer shopping this Christmas - and more Airmiles
- Bigger rewards for shoppers this Christmas
- Master-Bank joins British Airways Executive Club
October 2010
- Sophie Harding wins Team Leader of the year
- Illusionist walks on air at Heathrow Airport
- A new way to collect Airmiles
September 2010
- American Express® Membership rewards in Canada joins British Airways
- American Express® launches Bonus BA Miles rewards
- 10% off flights to London for Platinum cardholders
- BA Executive Club gets bonus miles with Travelex
August 2010
July 2010
- The Mileage Company teams up with Rainforest Concern
- Travelex and Airmiles launch new currency card
- Lloyds TSB launches Airmiles millionaire prize draw
April 2010
March 2010
January 2010
December 2009
November 2009
October 2009
August 2009
- British Airways & American Express renew strategic partnership
- Airmiles members swap mobiles for miles