The Times and The Sunday Times join The Mileage Company

In May 2009, The Times and The Sunday Times launched as the first partner of The Mileage Company, operator of Airmiles, the UK's leading travel reward scheme.

We're very proud to be
The Times and The Sunday Times' chosen partner to meet their objective to drive subscriptionsAndrea Burchett, Director of Relationship Marketing and Insight - The Mileage Company

The 12 month partnership's been created to promote The Times and The Sunday Times' seven day annual subscription.

Subscribers get 750 Airmiles – enough for a free return flight or Eurostar ticket to several European destinations, including Paris and Brussels.

Backed by a TV, press and online ad campaign and editorial support in
The Times and The Sunday Times, the offer will feature on airmiles.co.uk for a year and be promoted to Airmiles' database of around two million members.

Katie Vanneck, News International's Managing Director of Customer Direct, said "this is the first TV advertising campaign for our fast-growing subscription scheme and I am delighted that Airmiles is our launch partner. This is an excellent long-term partnership for us. It offers our readers, many of whom are passionate travellers, great added value".

Read the press release

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