Wednesday 12 August 2009, British Airways and American Express are today announcing a renewal of their strategic partnership.
Wednesday 12 August 2009 - The new agreement, managed by British Airways' rewards subsidiary The Mileage Company, includes three consumer co-brand cards, a corporate co-brand card and merchant acceptance agreement.
In addition, the American Express Membership Rewards® agreement, launched in August 2008, is for the first time extended into the U.S.
The renewed agreement means:
Andrew Swaffield, Managing Director, The Mileage Company said:
"In these difficult times it is more valuable than ever for customers to be able to get something back from their everyday spending. The partnership between British Airways and American Express has been very popular with customers and I'm delighted that we're continuing our partnership. Extending our new American Express Membership Rewards relationship into the U.S. market is a natural progression after our successful launch in a number of other markets last year. We are delighted to be strengthening our partnership in this way."
Raymond Joabar, Managing Director, American Express UK and Ireland said:
"Working with British Airways has helped us strengthen Cardmember loyalty and grow our businesses in the UK and around the world. This partnership is a win-win for both companies and importantly for customers. Our BA co-brand cards are amongst our most successful products. This is a great opportunity for us to enhance our Card portfolio with one of the world's most respected airlines and to extend our popular Membership Rewards redemptions in the US."
-- Ends --
In 2001, British Airways and American Express joined forces to launch a co-branded credit card, providing consumers with a quick route to British Airways travel rewards, thanks to its generous rewards structure. In 2005 a corporate co-brand was launched. In 2008 British Airways became a participant in American Express' Membership Rewards loyalty programme in countries outside of the US. This year, the companies announced enhancements to the highly popular Companion Voucher reward for British Airways American Express Premium Plus Cardmembers.
The British Airways and American Express corporate co-brand cards are:
American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.
American Express Membership Rewards is an award winning loyalty programme that rewards members for spending on the Card. Cardmembers enrolled in the programme can redeem their points for a wide variety of rewards that range from flights and overnight hotel stays to electronic goods and fine wine.
The Mileage Company (www.themileagecompany.com) is the UK expert in running reward schemes. In the last year alone, four million people have collected or redeemed miles with one of The Mileage Company's schemes, from the global BA Miles currency to UK-based Airmiles.
The Mileage Company works with over 200 brands through travel and leisure reward schemes worldwide.
The Mileage Company is wholly owned by British Airways.
Doug Smith
Director Public Affairs
Tel: +44 (0) 1273 216671
Email: doug dot w dot smith at aexp dot com
Susan Barber
Head of Corporate and Consumer PR
Tel: +44 (0) 1293 722 252
Email: susan_barber at themileagecompany dot com