Press releases

news

Collect Airmiles on New Rail Travel Website

New entrant MyTrainTicket.co.uk aims to make buying train tickets online easier and quicker.

Exclusive partnership with Airmiles enables passengers to collect Airmiles when buying train tickets in the UK.

19th April 2010, a new rail ticketing website launched today – MyTrainTicket.co.uk – has signed an exclusive deal with Airmiles, the UK’s leading travel reward scheme, offering Airmiles to passengers when they book their train tickets.

Passengers booking rail tickets online with MyTrainTicket.co.uk will collect one Airmile for every £10 spent, from today.

Airmiles can also be collected using a Lloyds TSB Airmiles Duo Credit Card account, through shopping at Tesco and exchanging Clubcard vouchers, purchasing fuel at Shell and opting into Airmiles and at over 200 popular online brands when accessed via airmiles.co.uk eStore – including johnlewis.com, Debenhams.com, Apple store and eBay.co.uk. When you are collecting Airmiles they can be used for free flights that include all airline taxes, fees and surcharges, Eurostar journeys, hotel accommodation, tour operator holidays, car hire, and special days out including Legoland, Alton Towers and English Heritage annual passes.

Robin Wells, Executive Chairman of MyTrainTicket.co.uk, said: “This innovative partnership with Airmiles is great news for passengers who will be able to collect Airmiles when they book their train tickets on MyTrainTicket.co.uk. It is a win-win situation, providing an incentive for people to choose rail and further extend the appeal of Airmiles.

“We want to encourage more people to use the train and book in advance online. Our booking experience is better than anything that already exists and will help grow the market. Currently less than 15% of rail tickets are purchased online and there is plenty of scope to replicate the transformation achieved in online ticketing for airlines, where more than 50% of tickets are purchased online.”

Airmiles Director, Andrea Burchett Airmiles says: “We know that our Airmiles members love to travel and use trains on a regular basis. This offer with MyTrainTicket.co.uk represents a great opportunity for our members to collect Airmiles and use them for future leisure and travel rewards that the Airmiles programme offers.”

MyTrainTicket.co.uk offers rail passengers a significantly-improved online booking experience. It enables passengers to quickly find the right balance between price, ticket flexibility, journey time and on-train facilities such as WiFi and catering. While price will always be important, passengers place a great deal of importance on these aspects of the journey too – something that is often ignored by other online retailers.

Over the next three months the website will be further enhanced with additional information on facilities at train stations which will be particularly useful for passengers with specific needs, such as the elderly and those with disabilities.

MyTrainTicket.co.uk simplifies the ticket buying experience with ‘one-click’ access to the best fares by price as well as by route, showing all available Advance, Off Peak and Anytime fares on one page. And, to remove a particular passenger irritation, the website shows clearly where two singles are cheaper than a return.

Mr Wells added: “Passengers buying rail tickets in advance through MyTrainTicket.co.uk can save up to 80% compared to buying at the station on the day of travel. We want to encourage more people to use the train and to book in advance online. Our significantly improved booking experience is better than anything which already exists and will help grow the market. Our positive dialogue with the Train Operating Companies suggests the future looks bright for some major technological advances in online ticketing.”

For further information, please visit www.MyTrainTicket.co.uk

-- Ends --

About MyTrainTicket.co.uk www.MyTrainTicket.co.uk

  • MyTrainTicket.co.uk is an impartial retailer of train tickets for all UK train companies to all National Rail destinations, and is accredited by the Association of Train Operating Companies on behalf of the train operators.
  • Uniquely, MyTrainTicket.co.uk groups tickets into ‘Advance’, ‘Off Peak’ and ‘Anytime’ – helping passengers easily choose between the cheapest (but less flexible) tickets and more expensive but more flexible tickets.
  • Passengers can make reservations where these are available and request seat preferences, including quiet coach, window / aisle seats, and wifi / power points where these are available.
  • MyTrainTicket.co.uk also sells London Travelcards and Plusbus tickets. Plusbus tickets are available for over 270 towns and cities across England, Wales and Scotland and can be added to a train ticket to allow unlimited local bus and tram travel when passengers arrive at their destination.
  • Tickets can be collected free of charge from any one of over 1,000 stations two hours after purchase, or can be delivered by 1st Class Post or Royal Mail Special Delivery Next Day.
  • Free help and support by telephone and email is available to customers from 07.00 to 22.00 364 days a year from our UK-based call centre.

About Assertis www.assertis.co.uk

  • MyTrainTicket.co.uk is a trading name of Assertis (www.assertis.co.uk), an award-winning web agency combining expertise in website design, online marketing and online and mobile train ticketing. Rail clients past and present include Chiltern Railways, Wrexham & Shropshire, ATOC and the Railway Forum.
  • Assertis has been retailing train tickets online since April 2008 for Wrexham & Shropshire and Chiltern Railways, and has issued over 250,000 mobile and self print tickets for the two operators. Mobile and self print tickets have been a hit with passengers and train operators alike. They incorporate barcodes and can be scanned using barcode readers on trains or by specially adapted gates at stations.
  • Assertis is a private company and has significant financial backing from a group of private investors with broad experience in the rail industry, IT, marketing and business development, including First Class Partnerships, the UK’s leading rail consultancy.

About Airmiles www.airmiles.co.uk

  • Airmiles www.airmiles.co.uk is the UK’s leading travel reward scheme operated by The Mileage Company www.themileagecompany.com
  • Airmiles has over 2 million active members.
  • The partnership with MyTrainTicket is the first time that Airmiles can be collected on UK rail travel spend. MyTrainTicket customers will collect one Airmile for every whole £10 spent on train tickets online at MyTrainTicket.co.uk with no upper limit.
  • For a limited period, existing AIRMILES members who collect Airmiles on rail travel spend will receive a bonus of 50 Airmiles on their first purchase and 50 Airmiles on their second purchase via airmiles.co.uk (min £30 must be spent on each purchase). The second purchase must be made within 90 days to qualify for the second bonus of 50 Airmiles.
  • Airmiles collected through MyTrainTicket.co.uk are awarded to the customer’s Airmiles account 75 days after the date of outward travel.
  • Collecting Airmiles means that you have one Airmile added to your account in the preceding 12 months, all other members will be charged a £30 admin fee when using Airmiles to make a booking. The Airmiles scheme is managed by The Mileage Company (www.themileagecompany.com) the rewards programme experts who also operate the global BA Miles rewards for British Airways.
  • Anyone can join Airmiles. Visit www.airmiles.co.uk

For more information on Airmiles and The Mileage Company, please contact:

Susan Barber
Head of Corporate and Consumer PR
The Mileage Company/Airmiles
Tel: +44 (0) 1293 722 252
Email: susan_barber at themileagecompany dot com

Other press releases

August 2010

July 2010

April 2010

March 2010

January 2010

December 2009

November 2009

October 2009

August 2009

July 2009

June 2009

May 2009

April 2009

Back to top

Primary navigation

Secondary navigation

Need to contact us?