The Mileage Company
The UK experts in designing, developing and managing reward & loyalty schemes
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The Mileage Company is an official partner of England's polo team
January 2010 - The Mileage Company is pleased to announce its new partnership with the Hurlingham Polo Association (HPA) to become an official partner of the England Polo team, starting in January 2010.
The Mileage Company (www.themileagecompany.com) the reward programme experts, operate the global BA Miles rewards for British Airways and the UK-based Airmiles travel rewards programme.
As the England Polo team's official partner, The Mileage Company will provide the team and managers with a number of benefits including discounted British Airways flights for players and management.
The England Polo squad which includes Luke and Mark Tomlinson, James Beim and Malcolm Borwick will be playing at three prestigious events in the UK this summer including: Cowdray Park, West Sussex (Saturday 22 May), Beaufort in Gloucestershire (Saturday 19 June) and Guards Polo Club in Surrey (Sunday 25 July). During the winter months the squad will play a number of overseas internationals including against South East Asia, New Zealand and an International Tournament in Argentina.
The Mileage Company logo will feature on the shirt sleeve for all home internationals and chest for away fixtures.
Andrew Swaffield, Managing Director, The Mileage Company, said: "We are extremely pleased to announce our new partnership with the prestigious England Polo team. The game of polo requires a strong team and competitive advantage; key attributes that match those of The Mileage Company. As our business continues to grow, we look forward to building awareness of our brand in the UK and internationally, through this exciting partnership."
David Woodd, Chief Executive, HPA said: "This new partnership will support our efforts to promote the game of polo generally and the England Polo team, specifically England international matches overseas."
The Mileage Company partnership with the HPA will also support the Young England Team in their competitive activities abroad, with the aim to further develop the future England Polo team.
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About The Mileage Company www.themileagecompany.com
The Mileage Company is the UK expert in running reward programmes. In the last year alone, four million people have collected or redeemed miles with one of The Mileage Company's programmes, from the global BA Miles currency to UK-based Airmiles.
The Mileage Company works with over 200 brands in the UK and world-wide. Building long-standing partnerships, the business adds value and enables its partners and clients to drive customer engagement and loyalty with compelling rewards.
About the HPA www.hpa-polo.co.uk
The Hurlingham Polo Association (HPA) is the governing body for polo in the UK, Ireland and many other countries throughout the world. As such, it is responsible for the regulations and rules under which the game is played. This includes the handicapping of any one playing in the U.K. or Ireland, and the fixtures list. The object of the HPA is to further the interests of polo generally and support by all possible means the common interests of its affiliated clubs and associations.
For more information please contact:
Susan Barber
Head of Corporate and Consumer PR
The Mileage Company
Tel: +44 (0) 1293 722 252
Mob: +44 (0) 7753 721240
Email: susan_barber at themileagecompany dot com
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