The Mileage Company
The UK experts in designing, developing and managing reward & loyalty schemes
Press releases
The Mileage Company announces its first strategic partnership
In May 2009, The Times and The Sunday Times launched as The Mileage Company’s first strategic partner – with a 12 month contract with Airmiles, the UK’s leading travel rewards scheme, to promote annual seven day subscription to the two newspapers.
Customers who subscribe, seven days a week, will collect 750 Airmiles, enough for a free return flight or a Eurostar return to a selection of European destinations, including Paris, Brussels and Amsterdam. The flight or Eurostar ticket is 100% free – there are no airline taxes, fees or surcharges to pay.
The integrated campaign will run across both titles and includes editorial support as well as advertising in-paper and on Timesonline. The partnership will be backed by a TV advertising campaign, from Thursday 7 May.
The annual subscription offer will feature on the Airmiles’ website for the year and will appear in many of its communications. The Times and The Sunday Times will have access to the Airmiles database of some 2 million members, through which Airmiles' will communicate this new collection opportunity.
Katie Vanneck, Managing Director, Customer Direct, News International, said: "This is the first TV advertising campaign for our fast-growing subscription scheme and I am delighted that Airmiles is our launch partner. This is an excellent long term partnership for us. It offers our readers, many of whom are passionate travellers, great added value."
Andrea Burchett, Director, Relationship Marketing and Insight, The Mileage Company, said: "We’re very proud to be The Times and The Sunday Times chosen partner to meet their objective to drive subscriptions. The Mileage Company are experts at understanding what motivates people to make small changes in their everyday lives so they get something back for their money. Never before now in this tough economic climate has ’free stuff’ been more valuable to consumers. We’re looking forward to many more Airmiles’ members enjoying outstanding value travel rewards through this exciting new partnership."
-- Ends --
The Mileage Company www.themileagecompany.com
The Mileage Company is the UK expert in running reward schemes. In the last year alone, four million people have collected or redeemed miles with one of The Mileage Company's schemes, from the global BA Miles currency to UK-based Airmiles.
The Mileage Company works with over 200 brands through the UK's largest travel and leisure reward schemes.
Building long-standing partnerships, the business adds value and enables our partners to drive customer engagement and loyalty with compelling rewards.
Airmiles www.airmiles.co.uk
The UK's longest running and most rewarding scheme of its kind, Airmiles members collect and use Airmiles for travel and leisure rewards.
A pioneering scheme, it is synonymous with offering value – for members and collection partners.
Airmiles' collection partners include Lloyds TSB, Tesco, Shell and over 200 popular online brands when accessed via airmiles.co.uk eStore – including johnlewis.com, debenhams.com, Apple store, eBay.co.uk, Comet, Currys, Boden, hmv.com and Waterstone's.
Millions of members collect Airmiles on their everyday spending and use them for completely free flights including all airline taxes and surcharges, Eurostar journeys, hotel accommodation, tour operator holidays, car hire, travel insurance and special days out including LegoLand, Alton Towers and English Heritage Annual Passes.
For further information, images or to arrange interviews please contact:
Susan Barber
Head of Corporate and Consumer PR
Email: susan_barber at themileagecompany dot com
Tel: 01293 722 252
Other press releases
August 2010
July 2010
- The Mileage Company teams up with Rainforest Concern
- Travelex partners with Airmiles to reward holidaymakers
- Who wants to be an Airmiles Millionaire?
April 2010
March 2010
January 2010
December 2009
November 2009
October 2009
August 2009
- British Airways & American Express renew strategic partnership
- Airmiles members swap mobiles for miles