The Mileage Company
The UK experts in designing, developing and managing reward & loyalty schemes
BA Miles
The BA Miles scheme
The global currency of the British Airways Executive Club, BA Miles was set up in October 2000 as part of the reward strategy for the airline's global customers.
By collecting BA Miles, members can get 'reward flights' to any destination in British Airways’ worldwide network - and with partner and oneworld® alliance airlines like American Airlines, Cathay, Qantas and Iberia.
BA Miles can also be used for cabin upgrades to World Traveller Plus, Club Europe, Club World and First. And the scheme features a tier system - with members moving between tiers depending on the frequency, cabin class and distance they fly with British Airways.
- Every hour 90 members use BA Miles to fly somewhere in the world*
- Every day 400 members use their BA Miles to fly to the USA*
- Every week the number of members using their miles could fill 40 jumbo jets*
- 10% of all bookings using BA Miles are for cabin upgrades on commercial bookings*
BA Miles partners
BA Miles is predominantly a global frequent flyer scheme, with most miles collected by flying with British Airways or oneworld® alliance and partner airlines on selected fares. However, scheme members can also top up their miles by purchasing them or collecting on everyday spending and travel.
Members can collect miles by staying at selected hotels, using BA Miles' car rental partners, shopping online with over 120 retailers3 at the BA Miles eStore, exchanging Tesco Clubcard Vouchers, even using a British Airways American Express Credit Card.
The Executive Club introduced the BA Miles Partner Programme, an online system where new partners can not only join, but can also purchase miles to use in sales and marketing – and track the miles they award.
3Partner numbers can fluctuate – based on figures in Feb 2009
*Based on BA Miles Global Redemptions from Feb 2008 to Jan 2009