The UK experts in designing, developing and managing reward & loyalty schemes
Our history
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1988
- Airmiles is founded with a 51% stake by British Airways. It gains a database of three million collectors in its first three months
- Airmiles launches its financial partner, NatWest
- Airmiles secures big-name collection partners including Shell, who are still scheme partners today
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1994
- Airmiles is fully acquired by British Airways plc
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2000
- Airmiles introduces flexible redemption options - miles, cash and part miles/part cash
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2002
- Airmiles launches new supermarket partner, Tesco, who are still scheme partners today
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2003
- airmiles.co.uk becomes a transactional site - offering an online booking facility
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2005
- airmiles.co.uk launches online shopping
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2007
- Airmiles unveils new collection partner Lloyds TSB, launching with its co-branded Duo credit card
- Airmiles introduces free flights and Zone fares - including airline taxes, fees and surcharges. It has maintained price levels since, despite oil price fluctuations
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2008
- Lloyds TSB begins offering the Lloyds TSB Airmiles Mortgage
- Airmiles starts to run the commercial aspects of BA's frequent flyer programme, British Airways' Executive Club, globally
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2009
- British Airways launches an exclusive partnership with Avis
- The Mileage Company launches
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