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The Mileage Company, operators of the UK Avios rewards programme gains internationally recognised Green Globe certification

January 2012 – The Mileage Company, operators of the UK Avios travel rewards programme and shared rewards currency for British Airways Executive Club, Iberia Plus and Avios, has been awarded Green Globe certification, the worldwide certification label for sustainable operation and management of travel and tourism.

To receive this internationally recognised certification, The Mileage Company was assessed on a wide range of criteria including energy saving, waste management and effective management of resources such as paper and equipment usage.

The Mileage Company is the single largest provider of travel and leisure rewards under the Green Globe certification; and is the only company currently operating in the UK, to have achieved this standard.

The Green Globe Standard is a structured assessment of the sustainability performance of travel and tourism businesses and their supply chain partners. Green Globe Certification is a member of the Tourism Sustainability Council (new.gstcouncil.org) which is dedicated to promoting sustainable tourism around the world.

Guido Bauer, CEO, Green Globe Certification said; “is an excellent achievement and demonstrates a truly responsible approach by The Mileage Company to show leadership in sustainable operations. The challenge now begins as this innovative company strives to improve its environmental performance and societal contribution year on year. Congratulations to all the team at The Mileage Company.”

Andrew Swaffield, Managing Director, The Mileage Company, operators of Avios, commented: “We take our environmental responsibilities very seriously and it is a great achievement to be recognised with Green Globe certification; of which we are very proud.”

The Mileage Company has also achieved the Carbon Trust Standard and ISO 14001, an internationally accepted standard for businesses to set out an effective Environmental Management System.

Green Globe Certification www.greenglobe.com has provided sustainability services & certification since 1993.

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About Green Globe Certification

Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit www.greenglobe.com

About The Mileage Company – www.themileagecompany.com

The Mileage Company is the UK expert in designing, developing and managing reward schemes, and has been successfully creating and running reward programmes for over 23 years. Avios is the UK travel reward programme and the new shared currency for British Airways Executive Club and Iberia Plus.

The Mileage Company works with over 200 brands in the UK and worldwide. Building long-standing partnerships, the business adds value and enables partner brands to drive customer engagement and loyalty with compelling rewards.

About Avios – www.avios.com

Avios, the UK travel rewards programme, lets you turn the things you buy into flights. You can collect Avios on almost every purchase, like filling up with fuel from Shell, groceries and everyday spending at Tesco, flights with British Airways and Iberia, online shopping through the Avios eStore with over 200 popular brands like johnlewis.com, ebay.co.uk and play.com, as well as on all other everyday spending with the Lloyds TSB Duo Avios Credit Cards. If you’re also member of British Airways Executive Club or Iberia Plus you can also bring your Avios balances together using the Combine My Avios tool on the Avios website.

For regular collectors you can use Avios for return flights in Europe on British Airways and Iberia for just £27.00* and the Avios; flying as far afield as Athens, Marrakech and St Petersburg. Avios gives you flexibility to book one-way flights and flights out of different airports, so you can fly from London to Madrid and return from Barcelona for example. As well as flights, you can use Avios for hotel accommodation in thousands of hotels worldwide, cruises, ski trips, Eurostar journeys, city breaks and UK days out like Legoland and Alton Towers. For more information about Avios, the travel rewards programme, visit www.avios.com.

*Reward Flight Saver – £27.00 per person and the Avios fare for adult return flights on British Airways and Iberia in Avios Zones 1 – 3 for regular collectors (members collecting one Avios in 12 months).


For further information please contact:

Sarah Leaman:
Consumer PR Manager
The Mileage Company
Email: sarah_leaman at themileagecompany dot com

Green Globe Certification:
Phone: +1-310-337-3000
Fax: +1-310-626-9982
Email: pr at greenglobe dot com
www.greenglobe.com

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