Meet the team

Andrew Swaffield
Managing Director
The Mileage Company

Andrew joined the company as Managing Director in November 2006.

His career in the travel and airline industries has spanned 23 years. He worked for British Airways for 11 years, as Managing Director of BA Travel Shops Ltd, Managing Director of BA Holidays Ltd and Head of Leisure Sales for the UK and Ireland. Before joining the airline, he worked for Thomas Cook for 10 years in a variety of management roles across the company.

Some of Andrew's key achievements as Managing Director include overseeing the move of Airmiles' banking partner from Royal Bank of Scotland to Lloyds TSB, taking responsibility for running the commercial aspects of BA's frequent flyer programme globally and the creation of The Mileage Company.

He is passionate about looking after customers and employees while driving sustainable growth for the shareholder.

He lives with his partner in Sussex and, when he is not working, enjoys spending time with his horses and dogs as well as overseas travel.

Valerie Helm
Finance Director
The Mileage Company

Heading up The Mileage Company's busy finance function, Valerie took on the role of Finance Director in 2007 and is responsible for overseeing financial operations, decision support, financial control and business planning for The Mileage Company's schemes.

By creating a strong team that have close interaction with all areas of the business, she has helped drive forward growth opportunities while ensuring the right long-term decisions are being made.

Joining the company in 2003 as Finance Manager, in two years she'd become Head of Planning & Analysis, looking after management information and finance support, before becoming Head of Finance in 2006.

Although she has always worked in the travel industry, Valerie started out in non-financial roles, having graduated in European Business and completed Thomson Holidays' graduate scheme. And it was while working for low-cost airline Go, then owned by British Airways, that Valerie took her CIMA (Chartered Institute of Management Accountants) exams.

Valerie lives with her husband and young son in Surrey. When she's not working, she enjoys spending time with her family, skiing and overseas travel.

Sharon Dobson
Director of Customer Service
The Mileage Company

Director of Customer Service at The Mileage Company, Sharon took over as Head of Airmiles' Customer Contact Centre in Warrington in 2004, having joined the team as a call centre manager back in 1998.

Passionate about customer service and changing perceptions about call centres, Sharon's aim is to make members' experiences of dealing with The Mileage Company's schemes positive and rewarding.

She's adapted the Customer Contact Centre to accommodate current business strategy, while retaining the company's culture and boosting morale and motivation.

Initiating new processes and working practices, Sharon's improved sales coaching, created more targeted staff rewards and increased the ratio of support staff.

She's always worked in the travel industry, with her career starting in a cruise agency, before moving to Thomas Cook and then First Choice. There, Sharon delivered tour operator sales through the relatively newly emerging direct channel, instead of the more traditional travel agent route.

Sharon's success led her to be named runner-up in the UK Manager of the Year category at the industry's 'Agent Achievement Awards' in 2005.

Sharon lives with her husband and daughter in Cheshire and, when not working and being a mum, enjoys nothing more than a long country walk followed by a good pub lunch.

Natalia Sykes
Commercial Director
The Mileage Company

Commercial Director at The Mileage Company, Natalia joined the Executive Team in January 2009. She's responsible for ensuring that The Mileage Company establishes robust working agreements with partners and suppliers that enable us to deliver our joint objectives.

Natalia joined Airmiles in 2001 as Head of Commercial, taking on contract responsibility for BA Miles in 2008. And she's always worked for British Airways and its subsidiaries.

After graduating from London University, she joined BA as a procurement graduate trainee in 1990, where she completed the CIPS (Chartered Institute of Purchasing and Supply) qualifications and worked across the airline's procurement department, from buying in-flight china and cutlery to buying BA's first flat beds.

She moved to BA subsidiary Speedwing as Commercial Manager in 1995, and joined the Executive Team of this £250m revenue company as General Manager Operational Support in 1997, responsible for their support functions. A year later, Natalia took on business development responsibilities, including developing third party business for BA's outsourced administration operation in India.

Married with two children, Natalia loves travel, particularly to Italy and the New Forest, as well as tennis, skiing, anything involving her children and, occasionally, indulging her husband in his love affair with boats.

Andrea Burchett
Director of Relationship Marketing and Insight
The Mileage Company

Part of the Executive Team since 2006, Andrea became Director of Relationship Marketing and Insight in 2008.

Andrea's passionate about delivering the UK's most rewarding collection propositions for The Mileage Company's schemes - propositions which exceed customer expectations and drive partner engagement and value.

She has led a number of strategic partner negotiations, including those for the British Airways co-branded credit card with American Express, resulting in restructuring a seven year contract with the incremental value of the new terms over £60m.

Andrea also led the Airmiles banking partnerships with Lloyds Banking Group, resulting in the development of an award-winning credit card proposition with a demonstrable positive impact on the financial performance of Lloyds TSB's credit card business, creating one of the largest American Express consumer card portfolios outside the US.

Previously Director of Mileage Partnerships since 2007, having joined Airmiles in 2004 as the Director of Strategic Partnerships, Andrea comes from a marketing and sales background.

Before her career at The Mileage Company, Andrea was Head of Customer Knowledge and Communications at financial services company AMP UK Limited. Devising their UK retail brand strategy, she launched the 'AMP' brand with responsibility for a £30m cross-media campaign over three years.

Previous roles have included Senior Officer of Affinity Marketing at MBNA International Bank Limited and Direct Sales and Marketing Manager of Europ Assistance Holdings Limited.

Living in West Sussex with her husband and two daughters, Andrea spends her time away from work with her family. She also enjoys overseas travel and skiing.

Lesley Corner
Director of Travel & Pricing Division
The Mileage Company

As Director of Travel and Pricing at The Mileage Company, Lesley's responsible for driving the value of rewards for our schemes.

Lesley's focus is on creating compelling reward portfolios and easy redemption processes that build members' perceptions of reward value and increase bookings.

She's also responsible for driving cash on redemption - developing the part miles, part cash proposition

Lesley joined Airmiles in April 2007 as Director of Travel and Pricing. This followed 18 years at British Airways, where her various sales roles included Senior Sales Manager, managing Leisure Trade Partners.

Lesley lives with her husband in the Essex countryside and, when not working, enjoys spending time with her family and travelling.

Steven Fairbrother
Director of Personnel
The Mileage Company

As Director of Personnel, Steve's focus is to make The Mileage Company a great place to work. And that's easy for him, as he lives and breathes our values and vision.

Joining the Executive Team in 2007, Steve's introduced many initiatives that help employees reduce their environmental impact and get involved in their local community. He also launched the Corporate Charity, which raised over £75,000 in 18 months.

Working at Airmiles since 1991, Steve's passion for people took off when he joined the Recruitment Team. And he managed the recruitment process for the purpose-built Customer Contact Centre, which opened in Birchwood in 1998.

Moving into the People & Performance Department in 2002 as HR Manager, he continued to cultivate the positive business culture by introducing the Staff Consultative Committee, Company Value Awards, the Annual Employee Survey and regular Family Days.

He progressed to Head of People & Performance in 2004, introducing a Pay and Benefits system that reflected a maturing business, with job grades, company pension and private healthcare becoming part of all individuals' benefit packages.

Steve is married with two children and a laboradoodle called Arthur – as a result his spare time is spent decorating.

Clive Brooks
Director of Business Change & Technology
The Mileage Company

As Director of Business Change & Technology, Clive is responsible for investment in change for all of The Mileage Company's currencies.

He joined the company in 1995, working in a variety of business change roles and on all the major change projects during this time - before being asked to lead the team as Director in 2008.

His role involves overseeing project delivery for the Airmiles and BA Miles schemes, and for all aspects of service provision within Airmiles.

Clive has had a varied career, initially as a Police Officer and a self-employed heating and plumbing engineer, before returning to full time education as a mature student in 1990. He obtained a first class honours Bsc Degree in Computer Science and worked with Alexander Howden Reinsurance Brokers in London for almost three years before joining The Mileage Company.

Clive lives in Brighton with his partner, has three children, enjoys football, squash and running and loves to travel.

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